Zoo York Institute
Zoo York is based on an artistic style and social philosophy inspired by the New York City graffiti art subculture of the 1970s. The original phrase Zoo York originates from a subway tunnel running underneath the area of the Central Park Zoo. This tunnel, called the Zoo York Tunnel, or simply Zoo York, was a haunt of very early graffiti writers who hung out in the late-1960s and 1970s.
Dubbed Zoo York by graffiti pioneer and rapper Marc André Edmonds, founder of the Soul Artists.
The Soul Artists of Zoo York sprang to life from Manhattan's Riverside Park and built a thriving scene with aerosol, skateboards, block rockin' beats, and originality at its core that quickly took on a life of its own and became an unstoppable global force.
By the '80s, the term Zoo York had come to firmly symbolize NYC's underground sect of artists, b-boys, skateboarders, punks, and their various creative off-shoots. The Zoo York revolution was in full effect as graffiti writers bombed trains, DJ's mastered the wheels of steel, and skateboarders staked their claim to now legendary spots.
In 1993, OG skateboarders Rodney Smith, Eli Morgan Gessner, and Adam Schatz teamed up to found the East Coast's first true skateboarding-inspired lifestyle brand - Zoo York. The trio siphoned creative inspiration from NYC's rapidly evolving skateboarding, hip-hop, and graffiti scenes to produce a variety of culturally relevant, authentic products that were dark and gritty like New York City. What began as a simple line of decks and T-shirts steadily grew into a full blown streetwear collection marked by military surplus, urban-athletic styling that was designed to withstand the city's rugged terrain.
Today, the Zoo YorkCrew which includes original NYC graffiti artists, designers, musicians, new and old school skateboarders, and some of the biggest names in the surf, snow, BMX, and motocross communities.

Ghostface Killah
Ghostface Killah was born Dennis Coles May 9 1970 in Staten Island, New York. He debuted with the Wu-Tang Clan on their acclaimed debut, Enter the Wu-Tang (36 Chambers).
In 95 Ghostface released his first solo album Ironman which made number 2 in the Billboard charts. Following Ironman Ghostface became well-known for both his up-tempo, seemingly indecipherable stream-of-consciousness rap and, later in his career, for his emotionally charged raps. In 1996 he discovered that he was diabetic, a condition that would severely effected his health and it was not until 2000 he would make a returnwith his follow-up album, Supreme Clientele, which was well received by both hip hop enthusiasts and the critics, and largely credited as reviving the Wu-Tang dynasty.
Ghostface wasted little time in recording his next album, the heavily R&B-influenced Bulletproof Wallets, released a year after Supreme Clientele.
Signing with Def Jam Records, Ghostface (officially but temporarily dropping the "Killah") released The Pretty Toney Album in April 2004, and released an album titled 718 (after the Staten Island area code) with a group of his Protégés, the Theodore Unit. In November 2005, Ghostface and Theodore Unit's breakout star Trife Da God released a joint project, Put It On The Line.
On December 4, 2007 Ghostface released his seventh solo studio album, The Big Doe Rehab.
DefJam
DefJam is one of the major labels that have influenced the passage of hip hop music. Def Jam was founded by Rick Rubin in his dorm at New York University. and Russell Simmons joined shortly after. The first artists to releases on Def Jam recordings were LL Cool J, Beastie Boys, and later DefJam signed Public Enemy, whose controversial lyrical content garnered the company both critical acclaim and disdain. Thought the decades DefJam as seen many changes and buyouts but they have remained true to their original conception and still release quality hip hop recordings from artist such as The Roots, Jay-Z, Kanye West, Method Man, Nas and of course Ghostface.

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